Client:
Raimundo
What we did:
Naming
Packaging
Production
Harvesting
Typeface:
Sansterdam Outline Deco
Botera TFE Regular Stencil
Granaina-sucia
RT Pripyat - Designed by Riesling Type
Adobe Garamond Pro
*The final design is slightly different from this design proposal.
Jaén is one of the best regions in Spain to produce olive oil.
From this region, Raimundo collects three different kinds of olives from trees that are over 300-years-old to extract their juice.
OVERVIEW
The brief was very clear and simple: “I want a label that matches the quality of the olive oil I produce”.
BRIEF
Translating his passion into design, we decided to capture the precise moment when the olives fall onto the nets are they are being shaken off the trees during the harvest.
Each letter of "Raimundo" represents a unique ripe olive falling from its branch.
DESIGN
Design-wise, Andalucía is well known for its typographic heritage, due to its mix of ancient and modern cultures. Based on these different layers, we created a label combining six selected typefaces, one different from the other.
INSPIRATION
