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Client:

Raimundo

 

What we did:

Naming

Packaging

Production

Harvesting

 

Typeface:

Sansterdam Outline Deco

Botera TFE Regular Stencil

Granaina-sucia

RT Pripyat - Designed by Riesling Type

Adobe Garamond Pro

*The final design is slightly different from this design proposal.

Jaén is one of the best regions in Spain to produce olive oil.


From this region, Raimundo collects three different kinds of olives from trees that are over 300-years-old to extract their juice.  

OVERVIEW

The brief was very clear and simple: “I want a label that matches the quality of the olive oil I produce”.

BRIEF

Translating his passion into design, we decided to capture the precise moment when the olives fall onto the nets are they are being shaken off the trees during the harvest.

Each letter of "Raimundo" represents a unique ripe olive falling from its branch.

DESIGN

Design-wise, Andalucía is well known for its typographic heritage, due to its mix of ancient and modern cultures. Based on these different layers, we created a label combining six selected typefaces, one different from the other.

INSPIRATION