Client
Vev
What we did
Brand Audit
Brand Identity
User Experience
Interactive Design
Development
Typeface
Aeonik
Iskry
Helvetica Neue
Trirong Light
Team
Illustrations by Rutger Paulusse
Project in collaboration with Decimal
Creating VEV's new visual identity and website was challenging due to the growing website software market. We exposed their full potential.
OVERVIEW
While respecting their original logo, we created a distinctive visual language that stands out from the traditional look from other site builder competitors. Inspired by the VEV tool, we built a world of floating geometric shapes which interact with one another, creating an abstract colorful universe of endless possibilities.
VISUAL IDENTITY
Building a website requires precision, coding and lots of attention to detail combined with imagination and fun. VEV offers the most flexible hosting solutions on the market. No-code + code opens up for a production process with limitless design led opportunities like this.
DESIGN STRATEGY
The first step in this project was understanding the product and how diverse their tool is compared to others. Defining what makes it unique, who uses it and why. With so many competitors in the field, finding new visual territories to explore was the main focus to build their new visual identity.
BRAND AUDIT
Being Nordic is not just about pastel colors. The inspiration of modern interior designs and Scandinavian artists let us design a unique color palette combining traditional soft tones with a more sparkling side bringing energy and differentiation.
COLOR PALETTE
Combining a battery of individual geometric shapes specifically created three illustrations for each one of the three editors: Design, Code and Content. We designed a color system for each editor to identify and organize their future website.
THE EDITORS
There are many ways to use the VEV tool and that is why our portrayal plays with multiple perspectives of the same image, generating specific backgrounds fitting every need.
DESIGN SYSTEM